Friday, June 26, 2009

Proof that Coaching Works

It's one thing to have beliefs about the positive impact of coaching. It's something quite different when your beliefs can be substantiated as fact through independent, peer-reviewed, methodologically-valid research with meaningful, and statistically-significant, findings.

Consider, for example, the following research studies and findings:

Grant, Frith, & Burton (2009) – Randomized Controlled Trial* (RCT) evaluating executives provided with 360-degree feedback and just four coaching sessions for over a ten week period proved that:
  • Coaching enhanced goal attainment
  • Coaching enhanced resilience
  • Coaching enhanced workplace well-being
  • Coaching reduced depression
  • Coaching reduced stress
  • Coaching helped participants deal with organizational change

Spence, Cavanagh, & Grant (2008) – RCT evaluating adults taking part in mindfulness-based health coaching over eight weeks proved that:

  • Coaching enabled greater goal attainment than using an educative/directive format

Spence & Grant (2007) – RCT of adults participating in a Solution Focused/Cognitive Behavioral (SF/CB) life coaching program (not unlike the type of coaching that GottaGettaCoach! provides) proved that:

  • Professional coaching was significantly more effective than peer coaching in increasing goal commitment
  • Professional coaching was significantly more effective than peer coaching in goal attainment
  • Professional coaching was significantly more effective than peer coaching in environmental mastery

Green, Oades & Grant (2006) – RCT of adults taking part in SF/CB life coaching program proved that:

  • Coaching increased goal attainment
  • Coaching increased well-being
  • Coaching increased hope
  • and that a 30-week follow-up found that those gains were maintained

Gyllensten & Palmer (2005) – Quasi-Experimental Field Study** of participants from a UK finance organization concluded that:

  • Coaching decreased anxiety more in the coaching group than the control group
  • Coaching decreased stress more in the coaching group than in the control group
More research findings at: www.ggci.com/ROI/research.htm.

Of course individual results can, and do, vary. But this is bona fide academic research cited here, not just opinion or conjecture.

Coaching does work – it's been proven!

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Source: Grant, A.M. (2009) Workplace, Executive and Life Coaching: An Annotated Bibliography from the Behavioural Science and Business Literature (May 2009), Coaching Psychology Unit, University of Sydney, Australia.


* Randomized Controlled Trial: RCTs are quantitative, comparative, controlled experiments in which investigators study two or more interventions in a series of individuals who receive them in random order. The RCT is one of the simplest and most powerful tools in clinical research. (www.medterms.com/script/main/art.asp?articlekey=39532.)

** Quasi-Experiment Field Study is a scientific research method primarily used in the social sciences. "Quasi" means likeness or resembling, so therefore quasi-experiments share characteristics of true experiments which seek interventions or treatments. The key difference in this empirical approach is the lack of random assignment. Another unique element often involved in this experimentation method is use of time series analysis: interrupted and non-interrupted. Experiments designed in this manner are referred to as having quasi-experimental design.
(en.wikipedia.org/wiki/Quasi-experimental_design.)

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