"Advertisers Attempt to Say a Lot Using Very Little Words" - but please don't try this yourself
AT&T - '&'Now, while less actually IS more sometimes (thank you Mies van der Rohe, Buckminster Fuller, and (actually) Robert Browning via "Andrea del Sarto") it's my view that managers are often TOO parsimonious - that is, too frugal, to the point of being stingy - with their words. Now this isn't the worse thing that could happen considering how many bosses just don't know when to be quiet already. But it takes a LOT of work to communicate succinctly AND effectively. And all too often brevity on one's part precludes understanding on everyone else's part.
Citibank - 'Thank you'
IBM - 'On'
MasterCard - 'Priceless'
Nextel - 'Done'
Verizon Wireless - 'In'
I've long subscribed to the belief that Effective Communication is "insuring that the message you intend to be received is exactly the same as the message that actually is received." For anyone's whose ever tried, you know that that's no small task. And while staccato sound bites may work for television and print ads, it's NOT how leaders should talk. Not at first anyway. First, you have to be sure that people know what you're talking about - as in what you're REALLY talking about.
Not sure they're sure? Then ask them. But don't just ask if they understand, ask "What is it you hear me saying to you?" That's the better question.
Don't confuse quickly with clarity - especially in your important (read: daily) communications with others. The time you spend on the front-end insuring everyone is clear on your meaning is time you won't have to spend on the back-end cleaning up afterwards because they really weren't.