Friday, February 20, 2004

Give me a B-R-E-A-K!

I found it particularly curious that Marci Mcdonald ("Give me a C-O-A-C-H!" February 16th, US News & World Report) chose to use my company, GottaGettaCoach!, Inc., as an example of what's wrong with the coaching profession. Not that there isn't room for improvement in any field, but I would have thought she would have at least checked her so-called-facts a little more than not-at-all. So please allow me to set the record straight.

GottaGettaCoach! is not a coaching school. We do not disperse "assorted bona fides for prices ranging from $29.95 to $1,795 a course." And notwithstanding the writer's implications, my fees do not "range from $250 an hour to $17,000 a day." I also am one of the "1,100 of the International Coach Federation's 7,000 members [who] have qualified for ICF certification." (I am credentialed as a certified executive coach by The Worldwide Association of Business Coaches and a certified graduate of the Coaches Training Institute, as well.) The only thing Ms. Mcdonald did get right about my company is that GottaGettaCoach.com is one of the more "lively titles" out there!

I can only assume that the author found my site on the Internet by using search words like "executive coach," "management coaching," or "life coach." But even the most cursory look at my website reveals her conclusions inaccurate and unfounded. "Others are advised to check out degree claims and references with care," she writes. I, for one, would have been far better served if she had followed her own advice.

So I wrote US News & World Report to tell them so.