What's YOUR Client Acquisition Strategy?
If there's one common truth among an awful lot of newbie coaches these days it's this:
Many (most?) coaches don't have a viable Client Acquisition strategy, Visibility strategy - or any other type of Business Development strategy, for that matter.
You see it's one thing to WANT to coach. But it's something else entirely to have enough clients so that you CAN coach.
The shame is that there are a some wonderfully capable coaches out there who just can't seem to figure out a way to add new clients. You, in fact, may be one of them. But while coaching acumen is an important competency for a coach to have, an inability to restock your client roster will trump your coaching acumen almost every time.
That's right, without an imminently doable - and repeatable - Client Acquisition Strategy, there's likely to be too little business coming in to allow you to remain a coach.
"Strategy" is a just fancy word for knowing what to do - and what not to bother with.
None of my experience as an executive in the business world prepared me for the simple, but harsh, truth about the reality of life as a coach:
You can't really be a coach if you don't have anyone to coach.
It's true for any type of
business, but especially true for coaches because coaching is
still pretty new to most people. Coaching may, indeed, be your Calling -
as I believe it is mine. But if you're finding the philosophies of
"attraction" and "abundance" aren't giving you the traction you need to
remain a coach, it's time you take another look at rebuilding your
business-building strategy.
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⇒ Here's a sampling of
Biz-D Basics for Life Coaches
Biz-D Basics for Life Coaches
So based on this, I've created a subscription series to share what I know about business development (Biz-D) called: Biz-D Basics for Life Coaches.
- With Biz-D Basics for Life Coaches, there's no "one right way" to build a successful coaching business - there are literally dozens and dozens of ways.
- With Biz-D Basics for Life Coaches, the goal is to help you develop a particular strategy that works best for YOU regardless of how well it may, or may not, work for anyone else - unique individuals deserve unique solutions.
- Biz-D Basics for Life Coaches does not require you to sacrifice "who you really are" - hate to sell, love to sell, introvert, extrovert, writer, speaker, full-time, part-time ... no matter what makes you you, the more consistent your business development strategy is with who you really are, the better able - and more willing - you'll be to create what you want from it.
Business development does NOT have to be a 'painful' experience. Learn how to make it fascinating, intuitive, and engaging - even if you're an introvert!
Biz-D: The Prerequisite to a Successful - and Sustainable - Coaching Practice
- Biz-D Basics for Life Coaches uses the latest in autoresponder technology, you'll gain access to a growing compendium of insights and information - all of which is designed to help you approach your Biz-D efforts with renewed vim, vigor, curiosity and motivation.
- Biz-D Basics for Life Coaches weekly mailings are yours to keep - and review day or night, 24x7, or whenever it's most convenient for you.
- Biz-D Basics for Life Coaches is priced so that it won't cost you much more than a cup of coffee/week.
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Subscribe to |
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*pre-paid quarterly at $37 |
⇒ Here's another sampling of
Biz-D Basics for Life Coaches
That's right, for less than a the price of a latte/week, you can get access to an ongoing set of subscriber-only business development (Biz-D) blog-like postings delivered regularly and automatically to you - emails that are specifically designed to help you better develop and implement a meaningful strategy for creating, and sustaining, a successful coaching practice.
And here's the best part - it doesn't matter how you define what 'success' means to you. Because whatever it is, being able to continue to coach is probably central to it, right?!
Praise for Biz-D Basics for Life Coaches ...
- "Barry has the unique ability to clarify the process, show potential pathways to the next place/phase, and do it in a joyful, giving way. It also helps that he makes me laugh while he makes me think!" - MS, from New Jersey
- "After reading just a few postings at Biz-D Basics for Coaches, I have such a clearer sense of what I need to do to strengthen my my ongoing 'Biz-D' Strategy." -ID, from Nevada
- "He's been there, done that. Barry knows from experience the circumstances, challenges, and opportunities that we're likely to face as we build our business. And the way he explains things is just so helpful. I eagerly await each new posting to Biz-D Basics for Coaches so I can learn even more about how to build a successful coaching practice." - FM, from California
So what about you? Are you ready to get a better sense of what all you can do to build your coaching practice into something you can be proud of? Are you ready to learn the ins and outs of what's out there for you to try? If so, Biz-D Basics for Coaches is waiting for you. C'mon and give it a try.
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Subscribe to |
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*pre-paid quarterly at $37 |
And if you're looking for even more good stuff from the founder of GottaGettaCoach!, take a look at ...
Daily Realizations for New and Aspiring Personal Life Coaches.
A Microsoft® PowerPoint® Animation
available for immediate download at
www.ggci.com/consider-this/.
