2qtr2007 - Ask the Coach: Better Decision Making

Question: Hey Beezee. Whenever I ask my friends, family, and colleagues for their suggestions as to how I should handle a given situation, I end up with so much conflicting advice that I'm even more confused than when I started. I think it's important to gather as much information before making important decisions. but this isn't working. What's a better way?

Answer: Good for you for recognizing that the approach you're taking isn't giving you the results you're looking for. As Albert Einstein said,

"Insanity: doing the same thing over and over again and expecting different results."

Consider changing the type of information you're requesting - or the way that you're requesting it. It's likely that you're asking a "What do you think I should do?" type question, or some variation thereof. The problem with this approach, as you noted, is that it rarely leads to consensus or clarity - you just get a bunch of differing and often conflicting opinions to filter through.

Rather than finding out what others would do if they were you, use these interactions to get clearer on what you need for you to make the decision. In other words, focus on asking for the objective data do you need to help you decide.

Example: You want to buy a car. Rather than asking others, "What car do you think I should buy?", first ask yourself, "What would affect my decision one way or another?"

• price?
• safety?
• reliability?
• resale value?
• fuel efficiency?
• ??

List your criteria, whatever it may be. Then ask people specifically about those things: How much should I expect to pay for a good used car? How important are crash test results? Which cars does Consumer Reports rate highly from a reliability standpoint? At what point does it make sense to trade in one car for another one? What else is important in deciding on a car to buy? Answers to these types of questions are likely to inform rather than confuse you.

In review:

1. Decide what are the important elements for you to use as a basis for your decision.
2. Gather information with respect to those elements.
3. Create a short list of possible choices.
4. Evaluate each choice with respect to the decision elements you've chosen.
5. Decide.

By the way, a very helpful tool to assist you with this is a Decision Matrix.

And don't worry if it takes a while to gather the information you need to decide. As Einstein also said,

"The important thing is not to stop questioning."

Hope this helps.